1920sLaSalleYear In Review
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LaSalle (1928)

LaSalle Models & History (1928)

The bodies were a continuation of the 1927 LaSalle line.

  • Fisher business coupe, five passenger family sedan on 125″ wheelbase, five-passenger coupe, five-passenger cabriolet sedan, seven-passenger family sedan on 134″ wheelbase added
  • Fleetwood coupe and sedan dropped, transformable town cabriolet on 134″ wheelbase added in midyear
  • The five passenger standard sedan came with leather or metal back
  • The five-passenger and seven-passenger family sedans were “economy” version of the standard sedans
  • The five-passenger family sedan and the business coupe were offered at the new low price of $2350
  • Details remained the same except for added side ventilators in the cowl on closed cars and 28 louvers toward the rear of the hood panels on all body styles
  • The number of louvers might have signified the year, but Cadillac for 1928 had 30 louvers
  • The chassis, driveline, and engine were similar to the 1927 model except the shock absorbers were changed to Lovejoy hydraulic
  • The clutch changed to twin disc.
  • Many detail changes made to brakes and brake linkage, including 16″ brake drums on front wheels and keeping the 14″ brake drums on the rear.

I.D. DATA

  • Serial numbers were not used on the 1928 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 212001. Ending: 226806.

STYLE

Fisher 125″ wheelbase
Style No. Doors Body Type Seating Price Weight
1168 4 Phaeton 4 $2485 3770 lb
1168-8 4 Sport Phaeton 4 $2975 4190 lb
1169 2 Roadster 2/4 $2485 3755 lb
8140 2 Coupe 2/4 $2450 3770 lb
7400 2 Convertible Coupe 2/4 $2550 3770 lb
8130 2 Victoria 4 $2550 3985 lb
8120 4 Standard Sedan 5 $2495 4090 lb
8110 4 Sedan 5 $2450 4070 lb
7420 4 Town Sedan 5 $2495 4065 lb
8140-A 2 Business Coupe 2/4 $2350 3935 lb
8110-A 4 Family Sedan 5 $2350 4060 lb

 

Fisher 134″ wheelbase
Style No. Doors Body Type Seating Price Weight
8090 4 Imperial 5 $2775 4315 lb
8060 4 Standard Sedan 7 $2775 4345 lb
8070 4 Imperial 7 $2875 4570 lb
8050 4 Coupe 5 $2625 4050 lb
8080 4 Cabriole Sedan 5 $2675 4060 lb
8060-A 4 Family Sedan 7 $2575 4300 lb

 

Fleetwood 125″ wheelbase
Style No. Doors Body Type Seating Price Weight
3051 4 Transformable Town Cabriolet 5/7 $4700 5100 lb
3130 4 Town Cabriolet 5/7 $4500 5100 lb

 

Fleetwood 134″ wheelbase
Style No. Doors Body Type Seating Price Weight
3751 4 Transformable Town Cabriolet 5/7 $4900 5100 lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron offset on copper/aluminum crankcase
  • Bore & Stroke: 3-1/8″ x 4-15/16″
  • Displacement: 303 cu. in.
  • Compression ratio: 4.8 : 1 (5.3 : 1 optional)
  • Horsepower: 75
  • SAE/Taxable/NACC Horsepower: 31.25
  • Main bearings: 3
  • Valve lifters: mechanical with rollers riding on cam
  • Carburetor: Made by Cadillac under C. F. Johnson patents
  • Torque Compression: 90-92 psi at 1000 rpm and 4.8:1 ratio
  • Torque Compression: 105-107 psi at 1000 rpm and 5.3:1 ratio

CHASSIS

Feature 125″ Wheelbase 134″ Wheelbase
Overall length 185″ 196-5/8″
Front/Rear Tread 56″ 56″
Tires 32×6.00 (6.00-20) 32×6.20 (6.50-20)

DRIVETRAIN

  • Selective sliding gear transmission, in unit with engine
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch
  • Shaft drive (torque tube) 3/4-floating rear axle, helical bevel drive
  • Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
  • Mechanical brakes, 14″ drums on rear wheels, 16″ drums on front wheels
  • Artillery wheels (wire and disc opt)
  • Wheel size: 20″

OPTIONS

  • Fender wells for wood wheels: $140
  • Five disc wheels: $20
  • Five wire wheels without spare tire: $95
  • Folding trunk rack: $25
  • Natural wood wheels: $10
  • Six disc wheels, fender wells, two spare tires: $175
  • Six wire wheels, fender wells, two spare tires: $250

HISTORICAL NOTES

1928 LaSalle Notes

  • Introduced September 1927
  • Calendar year sales 9,956
  • Calendar year production 9,956
  • Model year sales 14,806
  • Model year production 14,806
  • President & general manager: Lawrence P. Fisher
  • Ernest W. Seaholm was chief engineer
  • H. M. Stephens was general sales manager

1928 Automotive Notes

  • Industry production increases to 3,775,417 cars and 583,342 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Pierre S. du Pont was chairman of the board at GM
  • The new Ford Model A has conventional 3-speed gearbox, 40 bhp, L-head 4-cyl, 4-wheel brakes, shatterproof glass
  • Chrysler Corporation introduces the Plymouth and DeSoto
  • Chrysler Corporation absorbs Dodge Brothers and put K. T. Keller as president of Dodge
  • Car radios becoming more common
  • Studebaker controls Pierce-Arrow
  • Studebaker replaces the vacuum fuel tank with a mechanical fuel pump
  • James Ward Packard dies
  • Top model year production for 1928
    1. Chevrolet 1,193,212 … increased over 191,000
    2. Ford 607,592 … increased over 240,000
    3. Chrysler Corp 360,399 … increased over 168,000 (includes Dodge & Plymouth)
    4. Willys-Overland/Whippet 315,000 … increased 127,000
    5. Hudson/Essex 282,203 … increased 6,000
    6. Pontiac/Oakland 244,584 … increased over 56,000 units
    7. Buick 221,758 … decreased over 33,000
    8. Chrysler 160,670 … decreased over 21,000
    9. Nash 138,137 …
    10. Cadillac/LaSalle 41,172 … increased over 6000

1928 LaSalle Photo Gallery