LaSalle Models & History (1930)
The Series 340 replaced the Series 328 this year
- The Fisher line decreased to seven closed bodies, including convertible coupe
- Fleetwood increased to six
- Styling was the same as Cadillac with size scaled to six inch shorter wheelbase
- LaSalle line includes Fleetwood seven-passenger touring and four-passenger phaeton, not included in Cadillac line
- These two, plus roadster, are distinguished by louvers in side of cowl
- With battery under front seat, LaSalle has no hatches in splash pans
- Headlight have 10.5″ lens and are 11 inches overall diameter
- Single rear light is mounted on the left rear fender
- All bodies were mounted on the 134″ wheelbase (the 125″ wheelbase was discontinued)
- The front and rear tread was increased
- Rear springs were underslung
- The brakes are the same as the Cadillac 353, but the drums are still 15 inches
- Exhaust ends in a straight pipe
- The engine bore increased by 1/16 inch to increase the displacement
- There is no cover over the spark plugs or intake header
- The cover plate on the intake header changed in midyear from aluminum to cast iron to eliminate a problem with leaking cover plate gaskets
I.D. DATA
- Serial numbers were not used on the 1930 LaSalle
- Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
- Starting: 600001. Ending: 614995.
STYLE
| Fisher 134″ wheelbase | |||||
|---|---|---|---|---|---|
| Style No. | Doors | Body Type | Seating | Price | Weight |
| 30252 | 4 | Town Sedan | 5 | $2590 | 4705 lb |
| 30258 | 2 | Coupe | 2/4 | $2490 | 4510 lb |
| 30259 | 4 | Sedan | 5 | $2565 | 4690 lb |
| 30262 | 4 | Sedan | 7 | $2775 | 4790 lb |
| 30263 | 4 | Imperial | 7 | $2925 | 4865 lb |
| 30268 | 2 | Convertible Coupe | 2/4 | $2590 | 4480 lb |
| 30272 | 2 | Coupe | 5 | $2590 | 4530 lb |
| Fleetwood 134″ wheelbase | |||||
|---|---|---|---|---|---|
| Style No. | Doors | Body Type | Seating | Price | Weight |
| 4002 | 2 | Roadster | 2/4 | $2450 | 4385 lb |
| 4057 | 4 | Transformable | 7 | $2525 | 4480 lb |
| 4060 | 4 | Phaeton | 4 | $2385 | 4425 lb |
| 4080 | 4 | All-weather Phaeton | 5 | $3995 | 4715 lb |
| 4081 | 4 | Sedanette Cabriolet | 5 | $3725 | 4645 lb |
| 4082 | 4 | Sedanette | 5 | $3825 | 4645 lb |
| 4151 | 4 | Stat. Transformable Town Cabriolet | $—- | —- lb | |
| 3351-C | – | Transformable Cabriolet | $—- | —- lb | |
| 3364 | – | Brougham | $—- | —- lb | |
ENGINE
- Engine type: 90° V-8 L-head
- Block: Cast iron on silicon/aluminum crankcase
- Bore & Stroke: 3-5/16″ x 4-15/16″
- Displacement: 340 cu. in.
- Compression ratio: 5.05 : 1 (4.92: 1 optional)
- Brake Horsepower: 90 @ 3000 rpm
- SAE/Taxable/NACC Horsepower: 35.1
- Main bearings: 3
- Valve lifters: mechanical with rollers riding on cam
- Carburetor: Made by Cadillac under C. F. Johnson patents
CHASSIS
- Wheelbase: 134 inches
- Overall length: 201.75 inches
- Front tread: 57.5 inches
- Rear tread: 59.5 inches
- Tires: 6.50-19 with wood artillery wheel
- Tires: 7.00-18 whit all other wheels
DRIVETRAIN
- Selective synchromesh transmission
- Speeds: 3-Forward, 1-Reverse
- Left-hand drive, center controls (rhd opt)
- Twin disc clutch
- Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
- Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
- Safety-mechanical brakes on four wheels (15″ drums on all wheels)
- Wood artillery wheels (wire, disc, or wood demountable opt)
- Wheel size: 19″ with wood artillery
- Wheel size: 18″ with all others
OPTIONS
HISTORICAL NOTES
1930 LaSalle Notes
- Introduced September 1929
- Most bodies prewired for available radio with aerial built into top
- Model year sales: 11,005
- Model year production: 11,005
- Lawrence P. Fisher was president
- Ernest W. Seaholm was chief engineer
- H. M. Stephens was general sales manager until September
- J. C. Chick was general sales manager from September
1930 Automotive Notes
- Industry production dropped over a million to 2,910,187 cars and 599,991 trucks
- Alfred P. Sloan, Jr. was president of GM
- Lammot du Pont was chairman of the board at GM
- GM cars have a tilted windshield
- Oakland stops using a 6-cylinder in favor of an unreliable V-8
- Studebaker begins using “free-wheeling”
- American Austin Car Company builds British Austins
- Cadillac, LaSalle, Chrysler, Dodge, Marmon, and Roosevelt cars are wired for radio installation
- Chrysler reduces the amount of wood in its frames
- Harry C. Stutz (1876-1930) dies
- Lionel M. Woolson (1888-1930) dies (Designer of the Packard Diesel Engine)
- Nash introduces a Twin-Ignition Eight
- Top model year production for 1930
1. Ford 1,140,710 … decreased over 366,000 2. Chevrolet 640,980 … decreased 50% 3. Buick 181,743 … decreased over 14,000 4. Studebaker 123,216 … 5. Dodge 90,755 … decreased almost 34,000 6. Chrysler 77,881 … decreased 167,000 7. Plymouth 76,950 … 8. Essex 68,593 … decreased over 187,000 9. Nash 63,265 … 10. Pontiac 62,888 … decreased 148,000 units 11. Oldsmobile 49,395 … 12. Hudson 36,674 … decreased over 187,000 13. Packard 36,334 … 14. Graham 33,560 … 15. DeSoto 32,091 … 16. Whippet 30,000 … 17. Willys 29,650 … 18. Hupmobile 22,183 … 19. Oakland 21,943 … 20. Cadillac 17,117 … decreased 14,000 21. Rockne 16,150 … 22. LaSalle 14,986 … 23. Auburn 14,380 … 24. Reo 11,450 … 25. Pierce-Arrow 9,865 … 26. American Austin 8,558 … 27. Franklin 5,744 … 28. Marmon 4,681 … 29. Lincoln 3,212 … 30. Cord 1,700 … 31. Viking 1,390 … 32. Stutz 649 …
1930 LaSalle Photo Gallery
